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Lessons from products we’ve actually built - on strategy, design, AI, and the craft of getting software into the world.

Featured · AIHow AI assistants are quietly reshaping small-business operationsWhat we learned building Costaff - and where AI automation genuinely pays off (and where it doesn’t).June 2026 · 7 min read
Strategy
A product-first playbook for digital transformationWhy transformation projects fail, and the discovery habits that keep them honest.May 2026 · 9 min read
Design
Designing marketplaces people trustKYC, reviews, wallets - the trust architecture behind Wesabbee and Botaplace.April 2026 · 6 min read
Process
Ten discovery questions we ask before writing any codeThe uncomfortable questions that save months of building the wrong thing.March 2026 · 5 min read

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